Brand identity · concept

The ampersand at the heart of it.

The “&” joins two things that belong together. For us, it stands for connection: the person experiencing addiction and the people standing alongside them. The sage dot represents someone being noticed.

Addiction & Us

Colour

Warm cream#F7F2EA
Soft sage#A7B8A0
Muted teal#2F6B6A
Clay#C86D51
Deep charcoal#24282B

Typography

Fraunces

Headings: warm, editorial and human.

Figtree

Body text: clear and highly legible.

Concept artwork. Before print production, a designer should create final outlined vector files.